1664 Blanc: Triumphal Arch Beer Monument
Fooh concept details:
Gigantic 1664 Blanc bottles tower majestically through Bucharest's Triumphal Arch, creating a spectacular French celebration that honors both architectural heritage and brewing excellence. The massive beer bottles emerge dramatically from behind blue velvet curtains, transforming the historic monument into an epic tribute to French craftsmanship and taste. This grandiose 1664 Blanc FOOH campaign celebrates France's national day in monumental style, where every sip becomes a toast to elegance and tradition that deserves a resounding "Oh-là-là!"