20th Century Studios: Hellfire Unveils Evil

Fooh concept details:

A standard movie billboard for "La Primera Profecía" (The First Prophecy) dramatically transforms as flames consume its edges. The fire gradually engulfs the entire advertisement, revealing a demonic face emerging from the smoke before burning away to expose the ominous numbers "666" written in fire. This striking FOOH campaign brings the horror film's apocalyptic themes to life in the middle of a busy street, creating a sense of unease as the poster appears to be consumed by hellfire. The tagline "The devil's mark is everywhere" materializes through the flames, announcing the film's April 4th theatrical release with effects that embody the supernatural terror promised in the movie.