7-Eleven: Giant Slurpee Makes Splash at Bondi Beach

Fooh concept details:

A gigantic Slurpee cup with vibrant green contents floats on a pink inflatable in Bondi's iconic ocean pool, demonstrating how FOOH Ads can transform familiar locations into unforgettable brand experiences. This eye-catching summer campaign for 7-Eleven Australia perfectly aligns product with context, positioning Slurpee as the ultimate summer refreshment option. The digital activation generated significant engagement, amassing over 3,600 likes and sparking conversations about potential new store locations. By integrating their signature product with a beloved Australian summer landmark, this FOOH Ad exemplifies location-based marketing that resonates with the target audience while creating shareable content that extends reach well beyond the physical installation. The sunset variation enhances the visual appeal, making the Slurpee appear even more refreshing and desirable.