7UP: Arctic Splash Chamber

Fooh concept details:

7UP's "Splash & Shake" station creates a spectacular snow explosion on Dubai's sun-soaked beach. The lime-green cylindrical chamber blasts visitors with an exhilarating cloud of ice particles, offering instant relief from the 40°C heat. This extension of 7UP's beach snow experience delivers the ultimate sensory demonstration of the brand's "Extra Fizz" promise, turning beachgoers into walking advertisements as they emerge from the freezing mist. The dramatic contrast between desert sand and polar refreshment perfectly embodies 7UP Zero Sugar's cooling effect in a visually explosive FOOH activation.