7UP: Snow Beach Oasis

Fooh concept details:

7UP transforms Dubai's Kite Beach into a surreal winter playground with a towering snow hill rising from golden sand. Thrill-seekers slide down on bright green sleds while giant 7UP bottle-shaped snow machines maintain the icy terrain. The "Splash & Shake" station, designed like a lime-green birdcage, anchors this desert mirage. This FOOH experience brings the brand's "Extra Fizz" campaign to life, offering a refreshing sensory contrast that perfectly embodies 7UP Zero Sugar's cool, invigorating promise in the Dubai heat.