A Quiet Place: Day One — Liberty Silences New York City
FooH Overview:
Fooh concept details:
Paramount Pictures creates a chilling FOOH campaign for "A Quiet Place: Day One" by transforming the Statue of Liberty into a harbinger of silence. The iconic monument now makes the universal "shh" gesture with her finger to her lips while holding a black sign declaring "STAY QUIET, STAY ALIVE" in stark orange lettering. This powerful visual metaphor depicts America's symbol of freedom now advocating for silence as the only means of survival, with additional movie imagery displayed on the monument's base. Against a desaturated New York backdrop, this haunting advertisement conveys the film's apocalyptic premise with the tagline: "No more NYC, no more people, no more nothing."
