Acne Studios: Monogram Scarves Dance Over Shibuya
FooH Overview:
Brand: Acne Studios
Industry: Retail & Ecommerce, Fashion, Luxury
Creator: Unknown
Fooh concept details:
A fake out-of-home (FOOH) video shows two large Monogram Scarves floating above Shibuya Crossing in Tokyo. The pink and purple scarves dance in the air near Shibuya PARCO, forming the letters "A" and "S". The CGI animation promotes the Monogram Scarf Pop-Up at PARCO's first floor, where customers can find holiday gifts including an exclusive pink scarf. The pop-up is located at 15-1 Udagawacho, Shibuya City.