ACO: Touchscreen Billboard Magic

Fooh concept details:

A woman's touch brings a city billboard to life as the ACO Protecting Cream emerges from the flat surface into reality. She grasps the full-sized product that materializes from the advertisement and places it in her handbag. This innovative FOOH campaign transforms an ordinary building into an interactive shopping experience, showcasing ACO's "New Protect" skincare line that "strengthens and protects your skin barrier" with striking blue and white visuals that reinforce the brand's "Simply Effective" philosophy.