Actimel x Super Mario: Power-Up Building Takeover

FooH Overview:

Brand: Actimel, Danone
Industry: Beverages, Gaming
Creator: Busterwood

Fooh concept details:

Giant Actimel bottles featuring beloved Super Mario characters tower over London's iconic Piccadilly Circus, transforming the historic architecture into a vibrant gaming powerhouse. Mario, Luigi, Princess Peach, and Bowser grace massive bottles while colorful tubes snake up the building's classical facade. This playful Actimel FOOH ad merges health and gaming culture, celebrating the brand's partnership with Nintendo by turning everyday nutrition into an epic power-up experience that's ready to hit the next level.

Additional Information:

Country: UK
City: London
Place: Piccadilly Circus
Scene: Giant Object, Overlay, Vending Machine
Environment: City

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