Adidas: Adizero Shoes Float Like Balloons

Fooh concept details:

In this playful FOOH scene, Amanal Petros opens a box containing the Adizero Adios Pro Evo 1. The shoes, weighing just 138g, rise from the package and drift into the blue sky. The CGI visualization captures the innovative lightness of these shoes before their appearance at the Berlin Marathon.