Adidas: Ancient Heritage Meets Saudi Kit

FooH Overview:

Brand: Adidas
Industry: Sport, Sportswear
Creator: Vertex

Fooh concept details:

At the historic Tomb of Lihyan son of Kuza, a Saudi Arabia Home Jersey hangs in mid-air like a framed piece. This FOOH creation shows the national team's 2023-24 kit gently moving in the desert wind, with the ancient monument serving as its backdrop. The CGI display connects Saudi football's future with the region's rich heritage.

Additional Information:

Country: UAE
City: AlUla
Place: Hegra, Mada'in Saleh
Scene: Billboard, Giant Object, Suspended Object
Environment: Desert

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