Adidas: Birds Form Adizero Shoe in Sky

Fooh concept details:

A flock of birds performs a mesmerizing dance at dusk, their murmuration creating the shape of an Adidas Adizero shoe. The FOOH display uses the natural movement of birds to emphasize the footwear's lightness, creating what "they won't see coming." Through CGI, the birds swirl against the evening sky, bringing the future of running to life.