Adidas: Colossal Superstars Roll Through São Paulo

Fooh concept details:

Giant Adidas Superstar XLG sneakers cruise down busy São Paulo streets, dwarfing cars and pedestrians as they navigate the urban landscape. The iconic white shoes with three black stripes appear as massive vehicles rolling between skyscrapers, transforming the city into their personal runway. Captured from street level, these enormous sneakers create a surreal perspective that makes regular traffic seem miniature in comparison. This playful FOOH advertisement brings the "giant in details and style" campaign to life, cleverly suggesting that São Paulo's traffic has never been more stylish as these oversized Originals command the road.