Adidas: Cosmic World Cup Impact

FooH Overview:

Brand: Adidas, FIFA
Industry: Sport, Sportswear
Creator: Vertex

Fooh concept details:

A massive soccer ball appears to invade São Paulo from the sky, hovering over streets, buildings, and parking lots. The Adidas Trionda, designed for the 2026 World Cup, is captured on video throughout the city, including near an impact zone by Shopping Eldorado. This striking FOOH advertisement announces the Arena Trionda experience opening October 22, transforming the tournament ball into an otherworldly visitor generating excitement two years before the competition begins.

Additional Information:

Country: Brazil
City: São Paulo
Scene: Giant Object, Rolling Object, Bouncing Object
Environment: City

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