Adidas: Giant Fragrance Bottle Climbing Challenge

Fooh concept details:

A daring climber scales an enormous Adidas Ice Dive fragrance bottle in this spectacular FOOH advertisement. The giant cologne towers beside Mumbai's Gateway of India monument, with a person appearing tiny against the textured black cap and transparent vessel. The surreal scene announces Adidas fragrances' availability on Nykaa, creating a literal interpretation of conquering new heights through this unexpected urban adventure that blends extreme sports with men's grooming.