Adidas: Giant Runners Race Across Rio's Historic Aqueduct

Fooh concept details:

Gigantic Adidas Adizero running shoes race across Rio's iconic Arcos da Lapa, with vibrant coral-red sneakers appearing to sprint along the historic white aqueduct, even passing a tram on their journey. Runners in Adidas gear gaze upward, capturing the spectacular motion on their phones as the oversized footwear commands attention against the bright Brazilian sky. This dynamic FOOH advertisement celebrates the Adizero family's arrival for the Rio Marathon, cleverly transforming the city's architectural landmark into an urban racetrack. The visual metaphor perfectly captures the shoe's speed and performance qualities while announcing the brand's presence at one of Brazil's premier running events.