Adidas: Giant Sneakers Suspended Between Skyscrapers
Fooh concept details:
Enormous Adidas running shoes hang suspended between Mexico City skyscrapers, dangling from their laces like urban tightropes. The massive dark blue sneakers with distinctive white stripes hover dramatically above busy streets, causing pedestrians to stop and capture the surreal sight on their phones. This striking FOOH advertisement creates the illusion of athletic footwear defying gravity, symbolizing how runners face "big challenges" while preparing for the Mexico City Marathon. The spectacular aerial installation transforms the cityscape into a playground for these oversized shoes, making the impossible seem possible.