Adidas: Giant Sneakers Suspended Between Skyscrapers

FooH Overview:

Brand: Adidas
Industry: Fashion, Sportswear, Footwear
Creator: Vertex

Fooh concept details:

Enormous Adidas running shoes hang suspended between Mexico City skyscrapers, dangling from their laces like urban tightropes. The massive dark blue sneakers with distinctive white stripes hover dramatically above busy streets, causing pedestrians to stop and capture the surreal sight on their phones. This striking FOOH advertisement creates the illusion of athletic footwear defying gravity, symbolizing how runners face "big challenges" while preparing for the Mexico City Marathon. The spectacular aerial installation transforms the cityscape into a playground for these oversized shoes, making the impossible seem possible.

Additional Information:

Scene: Giant Object, Suspended Object
Environment: City

Related FOOH Campaigns

Adidas: X Crazyfast Training Ground Acceleration
Brand: Adidas
Creator: Vertex
Arsenal x Adidas: Singapore Sky Invasion
Brand: Adidas, Arsenal
Creator: Aundraj Jude
Adidas: Giant Shoe Appears Over Highway
Brand: Adidas
Creator: Unknown
Adidas: "You Got This" Lights Up Berlin Bridge
Brand: Adidas
Creator: Unknown