Adidas: Glowing Shoe Races Through Berlin

Fooh concept details:

A radiant Adidas running shoe ignites the night at Berlin's Victory Column in this dynamic FOOH campaign. The Adizero Adios Pro Evo 1 hovers above the ground, trailing dramatic golden light beams that illuminate the monument's base. The white sneaker with signature black stripes commands attention as it blazes toward marathon glory. This FOOH experience celebrates Adidas' groundbreaking performance at the Berlin Marathon, visually connecting the city's historic landmark with cutting-edge racing technology that continues to break boundaries in competitive running.