Adidas: Kite Beach Giant Sneaker

FooH Overview:

Brand: Adidas
Industry: Sportswear
Creator: Unknown

Fooh concept details:

A giant inflatable adidas logo arrow floats above Kite Beach in Dubai, tethered by cables and pointing down toward a mirrored pop-up structure on the sand below. People on the beach look up at the oversized shape hanging in the clear blue sky. This adidas FOOH ad promoted the Adizero House of Fast event at Kite Beach Dubai.

Additional Information:

Country: UAE
City: Dubai
Place: Kite Beach
Scene: Giant Object, Inflate
Environment: Desert

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