Adidas: Saudi Arabia Welcomes Mancini at Kingdom Centre

FooH Overview:

Brand: Adidas
Industry: Sport, Sportswear
Creator: Vertex

Fooh concept details:

The Kingdom Centre in Riyadh glows green as a huge Saudi Arabia Home Jersey hangs below its Sky Bridge. This FOOH creation transforms the building into an LED display showing "BENVENUTO" alongside Adidas and Saudi Football Federation logos. The CGI spectacle marks Roberto Mancini's arrival as the national team's coach, bringing Italian style to Saudi football.

Additional Information:

Country: UAE
City: Riyadh
Place: Kingdom Centre Tower
Scene: Projection, Giant Object, Suspended Object
Environment: City

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