Adidas: Saudi Grand Prix Giant Racing Helmet

Fooh concept details:

In the FOOH ad, a giant blue Mercedes-AMG F1 helmethelmet featuring Petronas and Nuvel logos stands prominently at the Saudi Arabian racetrack, with Saudi flags displayed nearby. This Adidas Motorsport FOOH advertisement highlights their collaboration with Mercedes-AMG F1 for the Saudi Grand Prix in Jeddah, encouraging people to visit the motorsport zone at Red Sea Mall. The display brings Formula 1 racing elements into public view, showing Adidas's connection to motorsport through this large-scale visual representation of racing equipment.