Adidas: Saudi Grand Prix Giant Racing Helmet

FooH Overview:

Brand: Adidas, Mercedes-AMG
Industry: Sport, Sportswear
Creator: Vertex

Fooh concept details:

In the FOOH ad, a giant blue Mercedes-AMG F1 helmethelmet featuring Petronas and Nuvel logos stands prominently at the Saudi Arabian racetrack, with Saudi flags displayed nearby. This Adidas Motorsport FOOH advertisement highlights their collaboration with Mercedes-AMG F1 for the Saudi Grand Prix in Jeddah, encouraging people to visit the motorsport zone at Red Sea Mall. The display brings Formula 1 racing elements into public view, showing Adidas's connection to motorsport through this large-scale visual representation of racing equipment.

Additional Information:

Country: Saudi Arabia
City: Jeddah
Scene: Giant Object, Substitution
Environment: Sports Venue, Highway

Related FOOH Campaigns

Adidas: Blazing Football Descends on Berlin
Brand: Adidas
Creator: Unknown
Adidas: Maccabi Jersey Glides Among Cable Cars
Brand: Adidas
Creator: Unknown
New England Revolution x Adidas: Downtown Takeover
Brand: Adidas, New England Revolution
Creator: The Berry
Adidas: World Cup Ball Lands by Chopper in Sydney
Brand: Adidas
Creator: Unknown