Adidas: Shoe Races Through City Traffic

FooH Overview:

Brand: Adidas
Industry: Sport, Sportswear, Footwear
Creator: Unknown

Fooh concept details:

In this FOOH video, the Adizero Prime X 2.0 STRUNG speeds along a highway like a sports car, passing other vehicles. The CGI shoe then drifts into a parking garage where it spins to a stop. This "illegally fast" running shoe shows off its dynamic design in an urban setting, blending automotive and athletic performance.

Additional Information:

Country: Germany
City: Berlin
Scene: Giant Object, Substitution, Racing
Environment: City, Highway

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