Adidas Terrex: Hidden Store at Mount Nemrut

Fooh concept details:

This FOOH ad reveals a surprise Adidas Terrex store at the ancient Mount Nemrut historical site in Turkey. The video begins with a person looking at the famous stone sculptures and ruins on the mountaintop. Turkish text appears saying "A hidden Terrex store at Nemrut". Then, a modern Adidas Terrex retail space with outdoor clothing appears integrated into the ancient stone setting, complete with the Terrex logo and display windows showing colorful jackets and gear. The advertisement creatively blends the historical UNESCO World Heritage site with modern outdoor apparel, connecting Adidas Terrex's adventure gear with this iconic mountain location.