Adidas: Ultraboost 5 Debuts at Dizengoff Center

Fooh concept details:

At Tel Aviv's Dizengoff Center, a mechanical shoemaker appears in the Adidas storefront. The FOOH video shows the machine bursting with energy before launching a white Ultraboost 5 shoe through the air. The sneaker flies toward a waiting customer, while a giant shoe installation crowns the building's roof. This CGI display introduces the Ultraboost 5's arrival in stores and online.