Adidas: Unexpected Milan Teaser

Fooh concept details:

A campaign message appears across Milan's landmarks at night, seen in a canal's dark water, across a skyscraper's lit windows, and on the mosaic floor of the Galleria Vittorio Emanuele II. The video ends with a glowing adidas billboard on the Bocconi University building showing the launch date. This adidas FOOH advertisement was a teaser for an event at Bocconi on February 26, 2026.