Adidas: Walking Shoe Boxes

FooH Overview:

Brand: Adidas
Industry: Sportswear, Footwear
Creator: Flame CGI

Fooh concept details:

A shopper navigates the mall while standing in giant blue sneaker boxes transformed into wearable footwear. The iconic three stripes and trefoil logo decorate these unconventional "shoes". This playful FOOH concept literally puts the unboxing experience on customers' feet, creating a memorable visual that reinvents retail packaging as the ultimate statement piece.

Additional Information:

Scene: Substitution
Environment: Interior, Shopping Venue

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