AFEELA: Your Car, Your Console

Fooh concept details:

A driver selects the Astro Bot theme on AFEELA's panoramic dashboard screen, transforming the entire interior and windshield into a vivid game world as the blue robot character appears in the seat beside them. The car itself becomes the game, pulling the driver into the middle of the action with glowing displays wrapping around the cabin. This AFEELA FOOH advertisement showcases the Sony Honda Mobility car's immersive gaming experience from behind the wheel.