AIG: Luggage Disaster Demonstration

Fooh concept details:

A dramatic scene unfolds as luggage violently crashes onto an urban street, creating a chaotic explosion of suitcases and bags. This creative FOOH (Fake Out of Home) campaign visually demonstrates the unpredictability of travel and the critical need for comprehensive insurance coverage. The video sequence starts with luggage dramatically falling from the sky, scattering across the street in a dynamic display of potential travel mishaps. The final shot focuses on an AIG insurance mobile app, suggesting that their insurance is the solution to such unexpected scenarios.