Aigle: Boots Raining Over Paris

Fooh concept details:

Giant Aigle rain boots drop from the Parisian sky, landing around a quaint café square while a pedestrian browses the brand's mobile website. The navy blue wellington boots—branded with the iconic Aigle logo—create a surreal fashion shower against classic French architecture. This playful FOOH advertisement showcases the brand's footwear in an unexpected way, inviting viewers to explore both the physical product and digital experience as the boots continue to fall from above.