Aigle: Giant Rain Boots Unwrapped at Arc de Triomphe

Fooh concept details:

A giant wrapped gift box mysteriously appears at the base of Paris's iconic Arc de Triomphe, only to reveal a pair of oversized orange Aigle rain boots as the wrapping falls away. The striking FOOH installation celebrates the French brand's 170th anniversary with a playful juxtaposition of scale - the famous monument towering behind its signature footwear. This unexpected digital intervention transforms one of Paris's most recognizable landmarks into a birthday celebration backdrop, highlighting Aigle's heritage and connection to French culture while capturing the attention of tourists and locals alike.