Alexandre Birman: Yacht Couture

Fooh concept details:

Towering against Miami's glittering skyline, a vibrant pink stiletto heel commands attention from atop a luxury yacht in Biscayne Bay. This FOOH Ad for Alexandre Birman's Miami Edition capsule collection transforms high fashion into maritime sculpture as the oversized designer shoe creates a striking silhouette against the coastal cityscape. The surreal juxtaposition of scale makes boating vessels appear miniature by comparison, highlighting the brand's bold presence in Miami's fashion scene while nodding to the collection's new home at the prestigious Bal Harbour Shops.