ALL Accor: New York Blue Welldays Sleep Reset
Fooh concept details:
An aerial view of Times Square at golden hour transitions to night, as hundreds of floating hotel beds stack up between New York City skyscrapers under a dark blue sky. The ALL Accor logo glows on a billboard among the city lights. This ALL Accor FOOH advertisement promotes the brand's Blue Welldays wellness offer by turning New York's most iconic street into a giant sleep sanctuary.
