AllSaints: Crafting Fashion Icons Since 1994

FooH Overview:

Brand: Allsaints
Industry: Fashion, Luxury
Creator: Mateus VFX

Fooh concept details:

A gigantic vintage sewing machine stitches a sleek black leather jacket emblazoned with "Icons Only" across an AllSaints storefront. This striking FOOH advertisement merges the brand's industrial aesthetic with its leather craftsmanship heritage, showcasing the iconic garment as it appears to be sewn in real-time above the busy street. The bold gold AllSaints logo on the machine head reinforces brand identity while the repeated "Icons Only" messaging emphasizes the premium, timeless nature of their signature leather pieces. The display transforms the fashion manufacturing process into public art, inviting passersby to witness the creation of fashion that endures.

Additional Information:

Country: UK
City: London
Scene: Giant Object, Overlay, Display
Environment: City, Shopping Venue

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