Alo: Brazilian Debut Takes Over São Paulo Streets

Fooh concept details:

A massive Alo flagship store materializes on the facade of JK Iguatemi Shopping, transforming urban São Paulo into an athleisure paradise. The oversized storefront displays athletic wear collections while real shoppers browse through the street-level retail experience. As a model showcases Alo's signature pieces on the sidewalk below, the building itself becomes a living advertisement for the brand's first Brazilian location. This groundbreaking Alo FOOH campaign merges digital shopping with physical retail, turning the city into an interactive showcase where wellness meets urban lifestyle in São Paulo's fashion district.