AMA: Urban Cows Transform Vienna's Transit
Fooh concept details:
Real cows suddenly appear at a busy city tram station, turning public transport into an unexpected farm experience. The animals calmly graze and relax right next to the waiting passengers, bringing countryside peace to the urban rush. A tram pulls up as if this is the most normal thing in the world, while commuters share their space with these gentle farm visitors. This AMA FOOH ad shows the brand's commitment to better animal welfare by literally bringing happy, well-cared-for livestock into the city center, proving that quality farming standards create animals comfortable anywhere.