Amazon Alexa: Gift Box in Urban Square

Fooh concept details:

Against a historic city backdrop, this playful FOOH Ad transforms a public square into Amazon Alexa's holiday playground. Dozens of blue gift boxes in varying sizes scatter across the cobblestone plaza, surrounding a large digital screen displaying festive present patterns. The unexpected arrangement creates an immersive environment where pedestrians become part of the experience, wandering among the oversized packages. When activated with the phrase "Alexa, merry Christmas," the display promises to deliver surprises including lights, music, and even virtual snowballs. The campaign cleverly brings Amazon's voice assistant technology into physical space, turning a routine holiday greeting into an interactive urban spectacle.