Amazon: Black Friday Tape Rolls onto Rio's Beach

Fooh concept details:

A gigantic Amazon shipping tape roll unfurls along Copacabana's famous wave-patterned promenade, with Sugarloaf Mountain rising in the background. The oversized orange tape branded with "Black Friday" and Amazon logos creates a striking path across the black and white Portuguese pavement, while beach-goers pause to observe the unexpected installation. This FOOH advertisement brings e-commerce symbolism to Rio de Janeiro's most recognizable beach setting, announcing Amazon's Black Friday week with discounts up to 70% while transforming an everyday packaging material into a bold urban intervention.