Amazon: Giant Tape Unrolls Through Salvador

Fooh concept details:

A massive orange Amazon packing tape roll unwinds across the cobblestone streets of Pelourinho, Salvador's historic district. The oversized Black Friday branded tape creates a striking contrast against the colonial architecture, with passersby and even a small dog interacting with this unexpected urban installation. This FOOH advertisement transforms Amazon's recognizable packaging element into a surreal street intervention, bringing e-commerce symbolism into Brazil's UNESCO World Heritage site while announcing discounts of up to 70% for Amazon's Black Friday week.