American Express: Montreal's Formula 1 Street Circuit

Fooh concept details:

Montreal's stone streets transform into a Formula 1 circuit as racing barriers and track signage appear throughout the city. A sleek F1 car speeds through the American Express-sponsored pit lane beneath the "Bienvenue à Montréal" welcome sign. This dynamic American Express FOOH advertisement brings Canadian Grand Prix excitement directly to Montreal's historic center, where premium racing meets urban sophistication.