Amika x Ulta Beauty: Hydro Rush New York

FooH Overview:

Brand: Ulta Beauty, Amika
Industry: Beauty, Skincare
Creator: Snow, Alexis Gadbois

Fooh concept details:

A giant Amika Hydro Rush leave-in conditioner bottle sprays a cascade of water droplets outside an Ulta Beauty store in New York, while a branded taxi gets drenched and transformed with the brand's signature colorful pattern. This Amika FOOH advertisement promotes the Hydro Rush launch in partnership with Ulta Beauty's 21 Days of Beauty campaign.

Additional Information:

Country: USA
City: New York City
Scene: Transition, Product Interaction, Falling Objects
Environment: Shopping Venue

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