Amiri: Giant Sneakers Race the Highway

Fooh concept details:

Oversized Amiri MA Runner sneakers race along winding roads, leaving dust trails behind them. The giant shoes appear to be driving themselves along rural highways while a construction worker watches in amazement. This FOOH advertisement brings the luxury footwear to life as autonomous vehicles, showcasing the shoes in various colorways as they speed toward their upcoming January 4th release date, creating an unusual automotive-inspired introduction for the new sneaker line.