Amiri: Morphing Sculpture in Chicago Urban Space

Fooh concept details:

This FOOH ad shows the Chicago skyline and the famous Cloud Gate sculpture ("The Bean") in Millennium Park. The video captures the metal sculpture changing from its normal curved shape into a flowing, silver "A" that represents the Amiri fashion brand logo. People walk around the transformed sculpture with Chicago's tall buildings and blue sky in the background. The change creates a strong visual link between the city's well-known art piece and the luxury fashion brand, placing the Amiri symbol within this familiar city setting.