AMIRI: Parisian Panorama Runway Preview

FooH Overview:

Brand: AMIRI
Industry: Fashion, Luxury
Creator: Why.CGI

Fooh concept details:

A vintage French car transformed into a mobile AMIRI showcase tours iconic Parisian landmarks, carrying an oversized drum emblazoned with the brand's signature checkered pattern. The classic vehicle winds its way from the majestic Arc de Triomphe to serene garden pathways, announcing AMIRI's Spring-Summer 2025 runway debut in the fashion capital. This clever FOOH installation merges California cool with Parisian elegance, using a beloved automotive icon as its canvas while building anticipation for the brand's June 20th runway presentation.

Additional Information:

Country: France
City: Paris
Place: Arc de Triomphe, Place Charles de Gaulle
Scene: Giant Object, Transport
Environment: City

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