AMIRI Records: Los Angeles Architectural Remix

Fooh concept details:

A colossal turntable crowns the iconic Capitol Records building, transforming the landmark into AMIRI Records headquarters. The installation features a mint-green vinyl with the AMIRI logo and a transparent dust cover that dramatically opens against the LA skyline. This FOOH advertisement ingeniously merges fashion with music heritage, reimagining the cylindrical Hollywood landmark as the ultimate record player. The building's distinctive circular structure perfectly mimics a turntable, creating an architectural illusion that celebrates AMIRI's Autumn-Winter 2023 collection while honoring the city's musical legacy.