Anta: Kai 1 'Kaleidoscope' Drops in Dubai

FooH Overview:

Brand: Anta Sports
Industry: Sportswear, Footwear
Creator: Efir VFX

Fooh concept details:

Military helicopters deliver a giant Anta Kai 1 'Kaleidoscope' sneaker to a massive shoebox billboard suspended above Dubai's skyline. The oversized athletic shoe is carefully transported through the air before being positioned on the floating display platform while traffic moves below. This high-octane Anta FOOH campaign transforms Dubai into a sneaker drop zone, literally delivering the Kai 1 'Kaleidoscope' from the sky to announce its arrival across the Middle East and Africa markets.

Additional Information:

Country: UAE
City: Abu Dhabi
Scene: Giant Object, Transport, Unboxing
Environment: Highway

Related FOOH Campaigns

Anta: Robotic Hand Shows Kai 1 in Joburg
Brand: Anta Sports
Creator: Efir VFX
Concept
Adidas: Walking Shoe Boxes
Brand: Adidas
Creator: Flame CGI
UGG: Chunky Sandals Soar Over Spring Fields
Brand: UGG
Creator: ai sam
Punto Blanco: Giant Steps Through City Squares
Brand: Punto Blanco
Creator: Metahouse Studio