Anthropologie: Fashion Flies Through Skies

Fooh concept details:

Taking summer style to new heights, this FOOH Ad showcases Anthropologie's 2024 collection through surreal visuals of clothing suspended in clear blue skies. The campaign features both a vibrant pink dress with floral detail hovering above a cable car and a model in retro-inspired beachwear complete with cat-eye sunglasses and headscarf. By playfully questioning "Is it a bird? A plane?" the brand transforms everyday fashion into dreamlike objects, creating an aspirational summer mood that positions their #DestoAnthro collection as the ultimate vacation wardrobe destination.