Aperol: Giant Cocktail Towers Over São Paulo

Fooh concept details:

A colossal Aperol Spritz glass hovers above São Paulo's skyline, its vibrant orange liquid glowing like a second sunset against the clear blue sky. The massive cocktail, garnished with a slice of orange, stands tall over the city's iconic cable-stayed bridge and urban landscape below. This Aperol FOOH ad transforms the Brazilian metropolis with their signature "Light As The Sunset" message, announcing a special summer event at Varanda Estaiada on December 7th, where the orange wave will officially welcome the season.