Aperol Spritz: Tramway Toast

Fooh concept details:

Two giant Aperol Spritz glasses ride alongside an orange tram on Athens' coastal line, with a white balloon announcing "Kalés diakopés" (Happy Holidays) floating above. The oversized cocktails, complete with ice and orange slices, glide past the turquoise waters of the Athenian Riviera. This FOOH project playfully combines urban transit with the brand's signature summer drink.