Apple TV+: Severance Balloon Watches LA

Fooh concept details:

Taking surveillance to new heights, this attention-grabbing FOOH Ad for Apple TV+'s "Severance" features a massive hot air balloon showcasing character Mark's face against the show's signature blue color scheme. The balloon hovers above Los Angeles, creating a literal interpretation of the show's workplace surveillance themes. This clever marketing approach transforms the skyline into branded entertainment space, generating both ground-level intrigue and social media buzz. By physically manifesting the show's core concept of being watched from above, Apple creates an immersive promotional experience that reinforces the psychological tension central to the series while driving anticipation for Season 2.