Apple TV+: Severance Elevator Door Billboard

Fooh concept details:

An innovative FOOH Ad for "Severance" Season 2 transforms a New York building façade into an elevator door spilling blue orbs—a clever visualization of the show's famous elevator transition sequence. The dimensional design creates the illusion of objects emerging from a flat surface, brilliantly capturing the show's theme of crossing between worlds. Positioned against the building's pale exterior, the vibrant blue spheres create striking visual contrast while the "WELCOME BACK" message speaks directly to both returning viewers and the characters' journey. This architectural integration demonstrates how out-of-home advertising can transform urban spaces into immersive brand storytelling that resonates with the psychological essence of the content being promoted.